Cookie policy
Last updated: 02/06/2026
When providing its information on the website www.wally.be and the related services and platforms through which those services are offered (hereinafter jointly the “Platform”) and access to it, agent.wally BV (hereinafter “the company”, “we”, “us”, “our”, “ours”) will use certain cookies that are placed on the device of the user of the Platform (hereinafter “you” or “your”).
The Platform is operated by agent.wally BV, a company under Belgian law, with registered office at Xavier De Cocklaan 49, 9831 Sint-Martens-Latem, company number 1025.254.168 (hereinafter “Wally”, “we”, “us”).
You can contact us by email via info@wally.be and by phone via +32 9 298 03 48. For questions specifically about privacy you can also email us at privacy@wally.be. Your questions or remarks will reach the person in our organisation responsible for this matter, who will provide you with an answer as soon as possible.
General information
This cookie policy (hereinafter the “Cookie Policy”) describes the different types of cookies we use on the Platform and the way you can configure these cookies.
We maintain a strict privacy policy and are committed to being transparent about the technologies used on our Platform. Insofar as the information collected with cookies contains personal data, the provisions of our Privacy Policy apply and supplement this Cookie Policy.
What exactly are cookies
A cookie is a small text file placed by a website's server in the browser or on the hard drive of your computer or mobile device when you consult or use the Platform. Cookies are used to distinguish you from other users of the Platform.
'First-party cookies' are cookies used by the visited website/platform itself. 'Third-party cookies' are cookies that do not originate from the website/platform used, but from another website/platform.
'Session cookies' are cookies that automatically disappear when you end your session on our Platform. 'Persistent cookies', on the other hand, do not disappear immediately but only after a certain, predefined period.
Your consent is not required for the use of strictly necessary cookies, but we nevertheless inform you about them through this Cookie Policy. For non-essential cookies (e.g. functional cookies, analytics cookies, etc.) we do ask your explicit consent via the cookie banner on the Platform. There you can choose to accept all cookies, refuse them, or accept only certain categories of cookies.
The consent you have given can be withdrawn at any time. Further on in this Cookie Policy we explain how you can do this easily.
Which cookies are used on the Platform
We use different types of cookies on our Platform for the following purposes:
Strictly necessary cookies
These cookies are essential for browsing our Platform or strictly necessary to provide a service specifically requested/expected by a user. Removing this type of cookie is therefore not possible, which is why only an information obligation applies. If you do not agree, you may not use our Platform.
Name | Expiry | Content and purpose | Third party? |
|---|---|---|---|
__Secure-better-auth.session_token | 7 days | Keeps you signed in to the application (authentication). | No |
__Secure-better-auth.session_data | 1 day | Stores encrypted session data to improve performance. | No |
GCLB | Session | Ensures a consistent connection to the same server (load balancing). | No |
__cf_bm | 30 minutes | Bot and abuse detection for scripts loaded via HubSpot. | Yes (Cloudflare/HubSpot) |
Functional cookies
Functional cookies enable certain functionalities to be carried out. You can disable this type of cookie, but bear in mind that in that case you will not be able to use certain functionalities. For an optimal browsing and/or user experience, we recommend enabling these cookies.
Name | Expiry | Content and purpose | Third party? |
|---|---|---|---|
Not applicable | – | We currently do not use functional cookies. | – |
Analytics cookies
Analytics cookies are used to track how our visitors use our Platform. These cookies allow us to collect information about certain metrics such as the number of visitors, which website or platform our visitors come from, which pages are visited frequently, etc. You can disable this type of cookie.
Name | Expiry | Content and purpose | Third party? |
|---|---|---|---|
_ga | 13 months | Distinguishes unique visitors (Google Analytics). | Yes (Google) |
_ga_F93JRLL0K7 | 13 months | Stores the session state for Google Analytics 4. | Yes (Google) |
GAESA | 1 month | Collects attribution data for Google Analytics. | Yes (Google) |
ph_phc_…_posthog | 12 months | Product analytics: measures usage, sessions and feature settings (PostHog). | Yes (PostHog) |
hubspotutk | 6 months | Identifies the visitor and links them to a contact in the CRM (HubSpot). | Yes (HubSpot) |
__hstc | 6 months | Main tracking cookie: stores domain, timestamps and number of visits (HubSpot). | Yes (HubSpot) |
__hssc | 30 minutes | Tracks sessions within a visit (HubSpot). | Yes (HubSpot) |
__hssrc | Session | Detects whether the browser was restarted (HubSpot). | Yes (HubSpot) |
Advertising cookies
Advertising cookies are used to send customised advertising to visitors based on the pages, features or other elements they visit and to measure and analyse the success of such advertising campaigns. You can disable this type of cookie.
Name | Expiry | Content and purpose | Third party? |
|---|---|---|---|
Not applicable | – | We currently do not use advertising cookies. | – |
Social media cookies
These cookies allow you to share the content of the Platform with other people via social networks. Some share buttons are integrated via third-party applications that can deliver this type of cookie. Social networks offering such a "share" button will likely identify you with this button, even if you did not use it during your visit to our Platform. We invite you to consult the privacy policy of these social networks to learn the purpose of the use of the information collected via these "share" buttons by visiting their respective websites. You can disable this type of cookie.
Name | Expiry | Content and purpose | Third party? |
|---|---|---|---|
Not applicable | – | We currently do not use social media cookies. | – |
Other cookies
Cookies for other purposes that do not fall into one of the categories above. You can disable this type of cookie.
Name | Expiry | Content and purpose | Third party? |
|---|---|---|---|
Not applicable | – | We currently do not use other cookies. | – |
How can you refuse or manage the use of cookies on the Platform?
If you want to know which cookies have been placed on your device or if you wish to delete them, you can use a setting in your browser. Via the links below you will find more explanation on how to do this per browser. At www.aboutcookies.org you will also find the procedure for refusing cookies for the most commonly used browsers.
Firefox | support.mozilla.org/nl/kb/cookies-verwijderen-gegevens-wissen-websites-opgeslagen |
Chrome | |
Safari | |
Internet Explorer | |
Microsoft Edge |
You have the option to withdraw your consent to the placing of cookies at any time. However, this withdrawal does not affect processing that took place in the past at the time consent was given.
If you adjust your cookie settings as described above, this may result in certain parts of the Platform not being displayed (correctly) or some interactions not working normally.
You can set your internet browser so that cookies are not accepted, so that you receive a warning when a cookie is installed, or so that cookies are subsequently removed from your hard drive. You can do this via your browser settings (see above).
Protection of your data
All personal data is processed in accordance with our Privacy Policy. It also explains all your rights as a natural person. If you have problems or complaints in connection with this Cookie Policy, we would like to hear from you. You can always contact us via the contact details included at the top of this Cookie Policy.
Although we prefer to resolve any remarks together with you, please note that you always have the right to lodge a complaint with the supervisory authority. In Belgium you can contact the Data Protection Authority for this (see www.dataprotectionauthority.be; address: Rue de la Presse 35, 1000 Brussels; T.: +32 (0)2 274 48 00; E: contact@apd-gba.be).
Do you still have questions about the use of cookies?
If you still have questions about the use of cookies on our Platform, you can always contact us via the contact details included at the top of this Cookie Policy. We will then help you as quickly as possible. It is, however, possible that, in line with legal provisions, we ask you to provide proof of identity so that we can equally protect the privacy of others.